How to get the "big picture “by focusing on overall client outcomes rather than individual product (commodity or transactional) sales.
The session will focus on these disciplines:
Virtually every major media outlet, from The New York Times to Vogue, now highlights stories celebrating merch. Why? “Merch madness” has entered a new era, where brand expression and personal identity create a bold opportunity for those who understand the cultural zeitgeist and learn to seize its power and use it effectively. As merch pros, if we prepare for this opportunity, we can reshape our selling positions and our businesses to reap extraordinary benefits now and in the future. Join Bobby Lehew as he shares examples from the world's best merch stories –from Johnnie Walker to A24 to Glossier and Apple– and learn how these brands embrace merch to cut through the noise of distraction to impact their fans who matter most.
You’ll learn: 1.How younger buyers now think about merch 2.How the world now views merch and why that new perspective matters 3.How fan-fueled engagement has radically reshaped the merch experience 4.Why merch is the OG of social impact marketing 5.How to think bolder, better, and bigger about the opportunities in 2024 6.The #1 differentiator that will help you position your business to win
Make a splash in 2025 at the GCPPA PromoCon Regional Tradeshow and transform your ripples into waves! Because let's face it, bigger isn't always better.
These regional trade shows may be small, but they pack a punch, offering an affordable and proven avenue to supercharge your sales. Plus, they're the perfect opportunity for your regional sales reps to forge genuine, lasting connections with local distributors. Ride the wave of success with us!
SHOW FORMAT: Tabletop show with 8' tables or 8' of rack space available. Show attendance is open to qualified promotional products distributors and their clients (end-users).
VENUE*:
Sheraton Suites Fort Lauderdale at Cypress Creek 555 NW 62nd St. Fort Lauderdale, FL 33309 (map it)
SCHEDULE*:
Wed April 2, 2024 2:00pm-5:00pm - Exhibitor Setup 5:00pm-8:00pm - Welcome Reception Thu April 3, 2024 7:00am-9:00am - Exhibitor Setup 10:00am-2:00pm - Show Open to Distributors and Clients *This schedule is subject to change. Exhibitors and attendees will be notified of any necessary schedule changes prior to the show.
Wed April 2, 2024
2:00pm-5:00pm - Exhibitor Setup
5:00pm-8:00pm - Welcome Reception
Thu April 3, 2024
7:00am-9:00am - Exhibitor Setup
10:00am-2:00pm - Show Open to Distributors and Clients *This schedule is subject to change. Exhibitors and attendees will be notified of any necessary schedule changes prior to the show.
MORE EXHIBITOR INFORMATION: CLICK HERE or Call 561-766-0877 or email rocky@gcppa.org
By registering for this event you agree to adhere to the rules, regulations, and policies of GCPPA and this year's exhibit space contract.
Gold Coast Promotional Products Association
t. 561-766-0877f. 931-695-5441