Most salespeople view packaging as an afterthought, a simple container for the product. In reality, packaging is a powerful branding tool that elevates perception, enhances the client experience, and dramatically increases margins. In this session, Cliff Quicksell reveals how creative packaging transforms ordinary promotions into memorable brand experiences.
Three Learning Outcomes: • Recognize Packaging as a Strategic Marketing Tool Understand how packaging influences brand perception, emotional engagement, and the overall customer experience. • Identify New Revenue and Profit Opportunities Discover how adding creative packaging solutions can increase order value, differentiate proposals, and significantly improve margins. • Position Packaging as a Value-Added Solution Learn how to confidently present packaging ideas that move the conversation away from price and toward brand impact and creativity.
About the Presenter: Cliff Quicksell, CSP, MAS+, MASI, is a seasoned expert with over 40 years in promotional marketing. As a highly regarded speaker, trainer, and consultant, he has spent 40 years helping associations and national business groups enhance their marketing strategies, improve team motivation, and drive business growth. Cliff holds the prestigious MAS+ professional designation and has worked with top-tier clients including Dixon Ticonderoga, Fruit of the Loom, and Geiger, among many others. He regularly speaks at industry events like PPAI EXPO and ASI Shows, earning accolades for his impactful presentations. A 48+ time PPAI Pyramid Award winner, Cliff has also garnered numerous honors, including PPAI’s Ambassador Speaker of the Year for six years and the Distinguished Service Award in 1997. In 2024, Cliff received his CSP, Certified Speaking Professional, designation. The CSP is held by less than 7% of all speakers globally.
Gold Coast Promotional Products Association
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