The Current: "Turn Employee Recognition Into A Contracted, Recurring Program"

Welcome to The Current by GCPPA

Ideas are always moving. Markets shift. Customer expectations evolve. New technologies emerge. The most successful promotional products professionals don't wait to catch up—they stay current.

In today's competitive, price-conscious promotional products market, simply selling more of the same isn't a sustainable growth strategy. The strongest distributors are creating value-driven conversations that move beyond products and position branded merchandise as part of a client's long-term business strategy.

Join Bernie Borges, CEO of Fulfilled@Work Academy™,  Ray Rodriguez, Vice President of Sales at Crystal D, and Tammy Wissell GCPPA Vice President & Professional Development Chairperson, for the inaugural session of The Current, GCPPA's new quarterly education series.

In this webinar, you'll discover how to transform branded merchandise from one-time swag orders into a funded, repeatable employee recognition program that delivers measurable value. Bernie and Ray will share a practical sales framework that helps you engage executive decision-makers—not just Procurement—and position yourself as a strategic business partner.

You'll walk away with:

• A proven approach to selling employee recognition programs powered by branded merchandise.
• Strategies for engaging C-suite decision-makers.
• Practical tools you can begin using with clients immediately.
• Complimentary resources to help you put your new sales strategy into action.

Attending this webinar qualifies you for 1 PPAI CEU credit.

Can't attend live? Register anyway, and we'll send you the recording so you can watch it whenever it's convenient.