Too many salespeople chase revenue while ignoring the one metric that truly sustains a business, that metric, profit. In this high-impact session, Cliff challenges the industry’s obsession with price and volume, revealing why protecting margin is a professional responsibility. Attendees will learn how to position value, defend pricing, and sell with confidence and purpose.
Learner Outcomes • Understand the True Cost of Discounting - Recognize how low-margin selling erodes long-term profitability, weakens positioning, and creates unsustainable client expectations. • Position Value Over Price - Learn strategies to communicate expertise, creativity, and consultative insight so clients see the value beyond the product itself. • Adopt a Profit-First Sales Mindset - Develop the confidence and discipline to protect margins, walk away from unprofitable business, and focus on opportunities that sustain both the business and the families it supports.
About the Presenter: Cliff Quicksell, CSP, MAS+, MASI, is a seasoned expert with over 40 years in promotional marketing. As a highly regarded speaker, trainer, and consultant, he has spent 40 years helping associations and national business groups enhance their marketing strategies, improve team motivation, and drive business growth. Cliff holds the prestigious MAS+ professional designation and has worked with top-tier clients including Dixon Ticonderoga, Fruit of the Loom, and Geiger, among many others. He regularly speaks at industry events like PPAI EXPO and ASI Shows, earning accolades for his impactful presentations. A 48+ time PPAI Pyramid Award winner, Cliff has also garnered numerous honors, including PPAI’s Ambassador Speaker of the Year for six years and the Distinguished Service Award in 1997. In 2024, Cliff received his CSP, Certified Speaking Professional, designation. The CSP is held by less than 7% of all speakers globally.
Gold Coast Promotional Products Association
t. 561-766-0877f. 931-695-5441