The Branding Brief with GCPPA

The Branding Brief: Before You Launch Your Brand (or Re-Brand)

Build it right or pay for it later.

Launching a brand is exciting. Rebuilding one after you’ve invested in merchandise, a website, and advertising can be expensive. Join Tammy Wisell and Andres Munoz for a practical conversation about building a recognizable brand, avoiding common mistakes, and thinking about protection before making a major investment.

What you’ll take away

• Questions to ask before committing to a business name, logo, or rebrand.

• The difference between registering a business and exploring trademark protection.

• How unlicensed images and copied designs can create problems.

• Ways to keep your look and message consistent across merchandise, websites, and marketing.

• Where AI can help generate ideas, and why originality and strategy still matter.

Meet the panelists

Tammy Wisell, President, Build That Brand
With more than 30 years of experience in promotional marketing and brand visibility, Tammy helps businesses create intentional brand experiences through merchandise, apparel, signage, packaging, recognition programs, and promotional campaigns.

Andres Munoz, Founder, Merca Legal; Partner, Romano Law PLLC
Andres helps businesses navigate trademarks, intellectual property concerns, disputes, and proactive legal planning. He brings more than 20 years of litigation experience to conversations about protecting brands and managing risk.