Wild Wednesday Webinar: "Hit the TARGET with Your Marketing"

Most businesses spend a lot of time and energy promoting their business…but they are not sure what is working.  In this presentation, Kirby Hasseman will explain how to create more effective marketing…and build a business that lasts.

Learning Outcomes:

• ·       Why it’s so important to identify your perfect customer.
• ·       Why you need to build a list…and how to do it.
• ·       How to begin to build a brand that people want to share.
• ·       How to create content that resonates with your target market.

About Kirby:  Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service Promo marketing company and promotional products distributor.  Hasseman Marketing has 4 full-time internal employees and 6 salespeople.  Hasseman is a thought leader in the promotional products industry.  He was also named as a Rising Star in the industry by PPB magazine.  Out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists.  Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country.  In addition, he hosts a weekly (award-winning) podcast called Promo Upfront with Bill Petrie.  He is an industry leader in content creation. Kirby has published four books.  His most recent is “Fan of Happy.”  His book, called “Delivering Marketing Joy” is about doing “promo right” and is perfect for people in the industry and customers.  He also wrote “Think Big for Small Business”, “Give Your Way to Success” and “The Give First Economy”.  All are available on Amazon.