Building Creative Campaigns from Inception, Launch, and Beyond
Presented by Cliff Quicksell
Being a disruptor, doing things, different raises the bar and pushes out the weak competition. Creativity is a major disruptor, and what better way to create a difference than to take the products we have at our disposal and blend them with packaging, print, merchandise/product, unique theme, and a dynamic delivery channel. Cliff will reveal how he went about developing many of his over 40, award-winning marketing campaigns. Brace yourself, this presentation will open your eyes and mind wide open in helping you understand the dynamics of building a creative campaign from the ground up.
Learning Outcomes:
- What the steps are to develop a creative campaign
- Where to find, archive, and utilize these assets to your advantage
- How to think creatively to blaze new sales
- The importance of building marketing metrics into every campaign
- How all these concepts translate into additional sales from your clients
1 MAS Credit when you submit your PPAI Certification PIN Number with our survey.
Free for GCPPA members.
About the Speaker:
Cliff Quicksell Jr., MAS+, MASI has been involved in the promotional products and sportswear industries for nearly forty years. For more than 34 years he has been speaking, training, and consulting internationally to associations and national business groups on more effective ways to market themselves and their products and services. Cliff has been recognized by PPAI, PSDA, & CPPA for his creativity, received PPAI’s Ambassador Speaker Service Award and been named one of the top six industry speakers and trainers. He’s also been recognized by Counselor Magazine as one of the Top 50 Most Influential People in the Promotional Products Industry. Cliff is President and CEO, Cliff Quicksell & Associates & QuicksellSpeaks.