Gold Coast Promotional Products Association upcoming events

Wild Wednesday Webinar: "The Proactive Promo Seller: How to Create Momentum Without "Just Checking In"" (07/29/2026)

Wed, 29 Jul 2026 16:30:00 GMT

In this practical session, Jamie Lorenty will help promotional products professionals rethink how to stay top of mind without becoming repetitive, annoying, or transactional. The session will explore how belief in the power of branded merchandise, client-focused research, thoughtful touchpoints, and stronger follow-up language can turn routine outreach into meaningful engagement. Participants will walk away with practical ways to create better reasons to reach out, stay visible between orders, spark curiosity, build trust, and support stronger client outcomes.

Learning Outcomes:

Recognize how belief in the value of branded merchandise shapes confidence, creativity, and more outcome
focused sales conversations.
Identify client, industry, event, and business insights that can create relevant reasons to reach out before an immediate need exists.
Evaluate follow-up habits that may cause outreach to feel repetitive, transactional, or easy to ignore.
Apply more intentional engagement methods and messaging to stay visible, spark curiosity, and strengthen client relationships.

About the Presenter Jamie Lorenty is the Founder & Growth Strategist of Lorenty Consulting, LLC, where she helps sales professionals and business leaders in the branded merchandise industry strengthen performance through mindset, outcomes, visibility, and execution. With more than two decades of experience in sales, leadership, training, and consulting, Jamie brings a practical, industry-specific approach to improving sales skills, strengthening processes, and driving sustainable growth. Jamie is passionate about empowering the potential within people, both personally and professionally. Her work is rooted in helping individuals strengthen their mindset, take intentional action, and create a ripple effect of positive change that extends beyond business results.

The Current: "Turn Employee Recognition Into A Contracted, Recurring Program" (08/19/2026)

Wed, 19 Aug 2026 16:00:00 GMT

Welcome to The Current by GCPPA

Ideas are always moving. Markets shift. Customer expectations evolve. New technologies emerge. The most successful promotional products professionals don't wait to catch up—they stay current.

In today's competitive, price-conscious promotional products market, simply selling more of the same isn't a sustainable growth strategy. The strongest distributors are creating value-driven conversations that move beyond products and position branded merchandise as part of a client's long-term business strategy.

Join Bernie Borges, CEO of Fulfilled@Work Academy™, Ray Rodriguez, Vice President of Sales at Crystal D, and Tammy Wissell GCPPA Vice President & Professional Development Chairperson, for the inaugural session of The Current, GCPPA's new quarterly education series.

In this webinar, you'll discover how to transform branded merchandise from one-time swag orders into a funded, repeatable employee recognition program that delivers measurable value. Bernie and Ray will share a practical sales framework that helps you engage executive decision-makers—not just Procurement—and position yourself as a strategic business partner.

You'll walk away with:

A proven approach to selling employee recognition programs powered by branded merchandise.
Strategies for engaging C-suite decision-makers.
Practical tools you can begin using with clients immediately.
Complimentary resources to help you put your new sales strategy into action.

Attending this webinar qualifies you for 1 PPAI CEU credit.

Can't attend live? Register anyway, and we'll send you the recording so you can watch it whenever it's convenient.

2026 GCPPA FallExpo - EXHIBITOR (10/01/2026)

Thu, 01 Oct 2026 15:30:00 GMT

October 1, 2026

Fort Lauderdale Marriott North
6650 N Andrews Ave
Fort Lauderdale, FL 33309

Join us for the exciting 2026 GCPPA Fall Expo, this year we're sticking to the tradition table top format to maximize the amount of attendees, and we're returning to the tried and true newly rennovated Ft. Lauderdale Marriott North.

SCHEDULE*:

September 30, 2026

3:00pm - 7:00pm - Exhibitor Set up (ballroom)
6:30pm - 8:30pm - Casually pre-show meet & greet (hotel bar)

October 1, 2026

7:00am - 10:00am - Exhibitor Set up (ballroom)

9:30-11:30am - GCPPA Membership & Awards Brunch (TBD)

11:30am-3:00pm - Show open to distributors and clients (ballroom)

*Schedule subject to change. All exhibitors and attendees will be notified with schedule changes that affect them.

By registering for this event, you acknowledge and agree to comply with the terms and conditions outlined in the 2026 GCPPA Fall Expo Contract.

2026 GCPPA FallExpo - DISTRIBUTOR (10/01/2026)

Thu, 01 Oct 2026 15:30:00 GMT

October 1, 2026

Fort Lauderdale Marriott North
6650 N Andrews Ave
Fort Lauderdale, FL 33309

DISTRIBUTOR & CLIENT REGISTRATION

SCHEDULE*:

September 30, 2026

6:30pm - 8:30pm - Casually pre-show meet & greet (hotel bar)

October 1, 2026

9:30-11:30am - GCPPA Membership & Awards Brunch (TBD)

11:30am-3:00pm - Show open to distributors and clients (ballroom)

*Schedule subject to change. All exhibitors and attendees will be notified with schedule changes that affect them.

By registering for this event to agree to abide by GCPPA's governing documents and policies.