Gold Coast Promotional Products Association upcoming events

GCPPA & SAGE: New Tricks in ’26: What’s New in SAGE (05/27/2026)

Wed, 27 May 2026 15:30:00 GMT

Description: Join us for a walkthrough of the latest enhancements to SAGE Workplace, Websites, and Stores, as well as some existing “Hidden Gem” tools designed to help you sell more and keep your year going strong!

Wild Wednesday Webinar: " From Invisible to Influential: How to Build a Personal Brand That Attracts" (05/27/2026)

Wed, 27 May 2026 16:30:00 GMT

In today’s competitive promotional products industry, being good at what you do is no longer enough—you need to be known for it. Visibility drives opportunity. In this session, Kirby Hasseman introduces the TARGET Personal Branding Framework, a simple and practical system designed to help professionals move from being invisible in their industry to becoming influential voices their customers trust. Participants will learn how to define their ideal audience, attract the right people, expand their reach through consistent content, confidently ask for opportunities, and turn customers into enthusiastic brand ambassadors. This session focuses on practical steps that sales professionals, marketers, and industry leaders can immediately implement to grow their visibility, credibility, and business opportunities.

Learning Outcomes
- Define their ideal audience and craft messaging that resonates with the right customers instead of trying to reach everyone.
- Build a consistent personal brand presence using content and visibility strategies that increase reach and industry influence.
- Apply the TARGET framework to attract opportunities, confidently ask for business, and turn customers into enthusiastic brand advocates.

About the Presenter: Kirby Hasseman is the founder and CEO of Hasseman Marketing & Communications, a full-service branded merchandise and marketing agency based in Coshocton, Ohio. With over 20 years in the promotional products industry, Kirby has built a reputation for helping businesses use branded merch strategically—not just as giveaways, but as powerful tools for connection, loyalty, and growth.

Wild Wednesday Webinar: "Packaging Is Not the Box; It’s the Brand Experience, …It’s The Hidden Profit Lever, featuring Cliff Quicksell" (06/24/2026)

Wed, 24 Jun 2026 16:30:00 GMT

Most salespeople view packaging as an afterthought, a simple container for the product. In reality, packaging is a powerful branding tool that elevates perception, enhances the client experience, and dramatically increases margins. In this session, Cliff Quicksell reveals how creative packaging transforms ordinary promotions into memorable brand experiences.

Three Learning Outcomes:
• Recognize Packaging as a Strategic Marketing Tool Understand how packaging influences brand perception, emotional engagement, and the overall customer experience.
• Identify New Revenue and Profit Opportunities Discover how adding creative packaging solutions can increase order value, differentiate proposals, and significantly improve margins.
• Position Packaging as a Value-Added Solution Learn how to confidently present packaging ideas that move the conversation away from price and toward brand impact and creativity.

About the Presenter: Cliff Quicksell, CSP, MAS+, MASI, is a seasoned expert with over 40 years in promotional marketing. As a highly regarded speaker, trainer, and consultant, he has spent 40 years helping associations and national business groups enhance their marketing strategies, improve team motivation, and drive business growth. Cliff holds the prestigious MAS+ professional designation and has worked with top-tier clients including Dixon Ticonderoga, Fruit of the Loom, and Geiger, among many others. He regularly speaks at industry events like PPAI EXPO and ASI Shows, earning accolades for his impactful presentations. A 48+ time PPAI Pyramid Award winner, Cliff has also garnered numerous honors, including PPAI’s Ambassador Speaker of the Year for six years and the Distinguished Service Award in 1997. In 2024, Cliff received his CSP, Certified Speaking Professional, designation. The CSP is held by less than 7% of all speakers globally.